Is Wendy Mink Jewelry a Quality Buy?
| November 16, 2010 | Posted by admin under Marriage |
What factors do you consider important when you buy jewelry? For instance, does a brand name matter, as much as design? Is price more important than workmanship? Wendy Mink Jewelry is a New York company engaged in the manufacture of jewelry for the last 20 years.
The founder of the company, Wendy, spent several years in the East. During the course of her travels, she is said to have cultivated an appreciation for the beauty of Eastern designs, as well as craftsmanship. This is said to have inspired Wendy to start her jewelry business. According to the company, the esthetic appeal of Wendy Mink Jewelry is partly owing to Wendy’s background as a painter, as also to the handcrafted designs of Tibetan women employed by the company.
The jewelry itself combines Eastern and Western design elements, and is likely to appeal to those who appreciate such a marriage of cultures. The company has showrooms in the U.S., Australia, and Europe, which can be said to reflect the geographical sweep of its popularity.
The manufacturers claim that they use high-quality raw materials, including sterling, 22K gold vermeil and semi-precious stones. The use of 22K gold pieces is a relatively recent phenomenon which began a few years ago.
Wendy Mink Jewelry is available in a fairly large range of products, which includes bracelets, earrings, necklaces and bangles. The company claims that they have over 50 varieties of earrings on sale, as well as over 30 varieties of necklaces.
They also claim that their designers are savvy about fashion trends, and that their jewelry is considered as fashion accessory by discerning buyers.
As with any other purchase, when we buy jewelry, quality is a primary consideration.
Over time, a product with genuine quality is more likely to sell than a product that lacks it. So, we may infer that if a product sells consistently, over a period of time, its quality has been acknowledged by buyers.
Going by this yardstick, Wendy Mink Jewelry has sold consistently, for the last 20 years, despite its premium pricing, and hence may be said to be attractive to its buyer segment.